When I first started buying domain names, I got some great advice from some friends in the business to not only look for a great generic name but to buy everything I could find that a competitor in the same genre could use to gain market share.

Example:  I bought HoustonJOBS.com.  I also bought the .net, .org, .cc, .tv and .mobi.  I also purchased every combination of “Houston” and “jobs” I could find and afford.  Why?  So I would not have to compete against someone else with almost as good a name.

Another example:  I bought HoustonRestaurants.com and HoustonsRestaurants.com.  Then I bought HoustonCuisine.com, HoustonFood.com and HoustonDiner.com.  I finally ended up with over 30+ domains that I could use independently and link back to HoustonRestaurants.com with legitimate links.

This is not a link farm in that each domain is an actual site with a little different slant addressing the same issues.  Essentially, owning the competition.

I can assist you with the creation of a  ”Domain Name Strategy” along with a “Domain Management Policy”.  I will also actively watch your genre and advise you whenever a good domain is coming available.