stcarr

Social Media Marketing

Published August 28, 2012 | By stcarr

When approaching a Marketing effort involving SMR (Social Media Resources), use the list below to help formulate your company’s strategy. Remember, we are here to help as well.

1. Determine Your Targeted Customer

Describe your target customer. Age, gender, location, education, income — anything that applies. This is an exercise that you must do with your staff, marketing and sales.
Where are your customers? Are they on Facebook, Twitter, LinkedIn?

2. Who are Your Competitors & where are they advertising

Make a list of your competitors.
Go to your competitors’ social media profiles and track what they are doing. Subscribe to stay informed

3. Which Social Media resource is best for your business?

Facebook, Twitter, LinkedIn, Business blog, YouTube, Google+, Pinterest, Digg … Which, if all or any, is the best for your company?
Assign a resource to It’one person and give them ownership of that resource. It is better to have a strong focused presence on one SMR than a non-focused, weak presence on each.

4. Choose the most powerful keywords used in the Search engines related to your business

Keywords and keywords phrases are critical to the success of your campaign
Develop a top 10 keyword or keyword phrase list that best describe your business and services
Check keyword volume on these keywords

5. Content is KING

Generating consistently compelling content is key to your social media presence and gaining fans and followers. It takes time and effort.

6. RESEARCH

Research online conversations to find out who’s talking about your company. Are they customers or competitors?

Use the free SMR’s for your research and determine your online persona through their comments. Can you change the persona using the same tools?

Internet Development, Marketing and Management

Published November 30, 2011 | By stcarr

I have been on the Internet for 15.5 years now and I am convinced more now than ever that “He who controls the content, controls the world”. What I mean by this is…. if you know how to program and manipulate the Internet to your favor, you can be successful in many things.

Facebook is probably going public next year and they are a company who has mastered control of the content and data. Their valuation is at least 25 x their gross annual income or 100 x net.

Remember Google came out with incredible valuation as well and have not looked back. Their stock stands at $596.69 as I am writing.

Breaking this down to a smaller, localized model, it still applies to some extent. Global is always better but there is still money to be made in larger local markets like Houston.

Whether you have a local business and a big dream or a National business with huge potential, call me and let’s talk about where it is you are going and how sound Marketing Strategy can get you there.

Steven Carr

713-553-6212

Posted in Domain Name Strategy, Internet Development, Marketing

Steven Carr

HoustonDesigner.com

Internet Development, Marketing and Management

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